At my work, I was tasked with creating a logo that includes two completely different logos (Sioux Steel and Leukemia & Lymphoma Society). This finished logo will be put on a sweatshirt. In my book, I personally dislike the idea of putting two logos together. It is meant for a great cause though. It is a challenge, which I do not mind, but I would rather blend them into one. The idea of “less is more.”

If you do not know of the Leukemia & Lymphoma Society, it is an organization that fights blood cancer. I did some research and have these events called “Light the Night.” At these events, you are able to buy three types of lanterns to be carried throughout the night: red, gold, and/or white. These lanterns obtain a meaning to each color. Red is to be carried by supporters, gold for survivors, and white is in memory of loved ones. So, I drew a lantern in illustrator to be incorporated into the logo.

My next step consisted of putting the two logos in with this lantern. It was tricky, but through several rounds of edits, I finally achieved the finished look. It all started with a sketch, but I had to make adjustments to fit the needs my boss and I were wanting. In this project, I had to reevaluate my sketches and it helped me build a better design then what I first had.