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Alignments, Masses, & Void
Structure is created from space being divided and this will also allow different components in a design to feel unified. Even a simple paragraph has a structural relationship. By separating components within a design allows a designer to see a visual because of the components holding differing masses. Separation allows components to have their own…
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The Texture of Language
A tool to establish clear hierarchy that can be very beneficial to designers is the variation of typographic texture. In other words, the differences in boldness, size, linearity, texture, and rhythm. To clarify this even more, we want these qualities on designs to deliver type as how we would actually speak or write it. The…
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Typographic Color
There are additional considerations when designing with type. A type’s rhythmic, textural, and spatial qualities are important too. These qualities we consider can be known as a term called typographic color. Almost like chromatic color in a way, but it carries into the lightness and darkness of type. This can provide depth in a design.…