At Sioux Steel, I have been working on various items such as social media posts, gathering literature for the shows, and recently a mass email that will be sent out to the attendees of the upcoming farm show, GEAPS, this week! I had some reference of how to design it from previous years, but I felt like it was missing an attention grabber to catch the viewer’s eye. People love to refer to imagery and here is how I handled the attention grabber to gain more clicks. With the color choices I used, I chosen tints of the Sioux yellow we use to create a unified look.