A tool to establish clear hierarchy that can be very beneficial to designers is the variation of typographic texture. In other words, the differences in boldness, size, linearity, texture, and rhythm. To clarify this even more, we want these qualities on designs to deliver type as how we would actually speak or write it. The first thing that pops in my mind on how to relate to this is a word that sounds as how would be spoke. Something like onomatopoeia in a way, but used with design standards. Think of the word “vroom,” and in our minds we want to elongate the word. Then, when we put it as type, we have it looking visually long. Designers connect the sounds and meaning of words to show visual expression in designs.