There are additional considerations when designing with type. A type’s rhythmic, textural, and spatial qualities are important too. These qualities we consider can be known as a term called typographic color. Almost like chromatic color in a way, but it carries into the lightness and darkness of type. This can provide depth in a design. For example, lighter and smaller type goes off in the distance according to how our eyes perceive it. Now, if it was dark and bold, it shows to be up front because of the impaction perceived. Now, if there was color thrown into the design, this will absolutely change the meaning. Sometimes it works best to disconnect from what the type says and focus on the optical qualities to deliver a message in a certain meaning. 

Here is an example of typographic color.