Many people ignore the fact of using type as a visual and this is why some designs do not feel the way that they should. Type is an optical component just like the basic fundamentals of design; dots, lines, planes, and texture. It never stops being a visual aspect to a design, never. Now there is a challenge to treat type as if it just a dot because a designer cannot do that. Designers need to know that type needs an added meaning. A designer has to focus on the type before reading it to make sure it delivers the message in a tone that the message needs. So, with that being said, the text must be both an expression of what it means along with being an abstract visual piece to any design. 

The text “SLOWLY” changes as it goes down this print poster. It changes by the way we would most likely speak it. So, we would start with emphasizing the type by making it bold with the first few letters. Then, let it decrease in weight towards the end.